Does your Brand Have a Personality That Stands Out?
The personality of your brand can set the stage for how the consumer relates to your company. The personality of your brand provides the human characteristics and elements for effective marketing in today’s marketplace. This form of marketing that can provide the specific traits that the consumers can relate to and gets their attention. There…Read More
What is a Brand Voice?
What is a brand voice? A brand voice is an attitude, personality and provides a sense of purpose for your target audience. This can provide the feeling or the mental picture of how your company is perceived. It can strategically be one of the best moves that a company can make to market their business.…Read More
Stop the Silence: Get Your Business Heard
There are many types of businesses out there trying to succeed. The trick many times is how to be noticed and remembered. Companies spend millions every year on advertisements that simply not memorable. These advertisements are seen on television, billboards and the internet. The issue is not that they were not heard, it is that…Read More
Political Voice Overs
Political voice overs can make or break a political commercial. The voice – male or female – needs to sound authentic, trustworthy, and sincere otherwise it will not resonate with viewers or listeners. The goal of a political commercial is convince people that a particular candidate is THE guy or gal you need to pick…Read More
What’s an Explainer? Well, Let me Explain…
You’re probably already aware of what an explainer video is, but just in case you’re not, let me…explain. An explainer video is a video that – you guessed it – explains something like how a company works, how a specific service works, or how a specific product works. There are a few different styles, but…Read More